Chevrolet Redline Offers Customized Vehicles Direct from Factory


Detroit-based Chevrolet today announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine different Chevrolet models, Redline is the broadest cross-portfolio special edition ever offered by the brand.

Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas, and was expanded across the brand following the positive reception from customers and the success of special editions. Redline is currently available on the following car, truck, and crossover segments: Cruze LT, Malibu LT, Camaro LT/SS, Trax LT, Equinox LT, Traverse Premier, Colorado LT, and Silverado Double Cab LT Z71.

All Redline vehicles are equipped with black wheels with distinct red hash marks, black nameplates with a red outline, blacked-out grilles, and black Chevrolet bowtie logos. From there, vehicles feature customer-specific design elements, including red tow hooks on the Colorado and Silverado, and black hash marks on the wheels for the Camaro, a nod to Chevrolet’s history in motorsports.

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“Our special edition lineup has been popular with customers and dealers, alike” says Brian Sweeney, U.S. vice president of Chevrolet. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Silverado Redlines are the first available for purchase, and orders can be placed at Chevrolet dealerships now. Availability will be cadenced and all Redline vehicles will be available for purchase by the end of 2017.

Chevrolet has been one of the world’s largest car brands since it was founded in 1911, and is currently doing business in more than 115 countries, selling more than 4 million cars and trucks per year. 

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