CycleBar, a national boutique fitness franchise that offers indoor cycling classes, will open two metro Detroit locations in Troy and Northville Township.
“Boutique fitness is exploding,” says Jeff Wayne, franchise owner of CycleBar Northville. “Some people are migrating away from big-box gyms. We describe our ride as communal, intoxicating, and fun. People like that environment.”
The 2,500-square-foot Troy CycleBar will open in July at 311 E. Big Beaver Rd. (east of Livernois Road), and the 2,800-square-foot Northville Township location will open in August at 20085 Haggerty Rd. (near Eight Mile Road).
Each location will feature 50 Schwinn Carbon Blue bikes, CycleBeats and CycleTheater, which are the franchise’s in-house online music database and audio and video system.
“It is really about the overall experience,” Wayne says. “It’s always going to feel very high end.”
Classes offered include Classic, CycleBar’s primary workout that consists of a mix of upper body work and hills; Performance, which allows cyclers to compete in group challenges against other participants and view data of their ride on screens in the facility; Connect, which combines indoor cycling with yoga; and Theme, specialized classes that feature concert series, DJs, and more.
Classes start at $20, and packages are available.
There are 20 CycleBar locations open nationwide, including one location in Royal Oak. Wayne says there are plans to open more metro Detroit locations in Novi, Bloomfield Hills, Ann Arbor, Rochester Hills, and Plymouth.
The franchise expects to open 80 to 100 more locations by the end of 2016, and 200 by the end of 2017.